Our Primary Go-To Color Line - Haircolor with a dual nourishing action technology that nourishes every strand, helps repair damage and restores shine and silkiness.

Sensitivity To Amonia - A no-ammonia, permanent haircolor that maximizes high-definition color results with minimum stress to the hair's cuticle. The shade palette offers vibrant reds, cool modern neutral tones, and rich browns, all with 100% grey coverage. Your hair will be smoother and shinier.

Finish - Zero lift, Non-Alkaline Demi-Permanent Haircolor. Long-lasting shades that won't go dark. Stays seamless from scalp to ends. The ammonia-free formula with fruit acids and fruit oils smooths and conditions the cuticle for even color with up to 2x the shine

Specialized Impact - SOCOLOR is the first color line that offers Cera-Oil conditioning complex that remains in the hair for up to 30 shampoos - constantly strengthening hair even in between touch-ups. SOCOLOR not only cares for hair during touch ups, but in between as well!